Brake vs. Break How to Choose the Right Word

The words brake and break are homophones: They sound the same and are related but have different meanings. The word break has many centuries behind it and appears in all the old Germanic languages, the Oxford University Press (OUP) blog says. But brake, meaning a device to slow the motion of a wheel, has been around only a few hundred years, appearing first near the end of the 18th century. The OUP blog article also notes that brake came into English at various times in relation to tools that broke or crushed something. One such tool crushed plants such as hemp or flax. Another brake came from a word for a bridle, which put the brakes on a horse. It is a product of folk etymology, for the apparatus broke the motion, OUP says. How to Use Brake As a noun, brake nowadays most commonly refers to a device for slowing down or stopping the movement of a vehicle or machine. On a mode of transportation, its typically used in the plural form, as in, My brakes went out. The verb to brake means to slow down or stop with a brake. How to Use Break Break as a noun has many meanings, including a fracture, an interruption, a pause, a sudden move, an escape, and an opportunity. The irregular verb break also has many meanings. The most common ones include to split into pieces, to make unusable, to disrupt or get rid of, and to interrupt. It can be a transitive verb (taking an object), as in, She breaks different colors of glazed ceramic tiles to make her mosaics. It can be intransitive (no object), such as in, Cheap toys break easily. Examples Here are some examples that show their meanings and some idiomatic usages to help you remember them in context. Gus released the parking brake, threw the car into drive, and pulled away without once looking back.Her bumper sticker said, Caution: I brake for yard sales.Oh, give me a break, he said. I dont believe you.The climbers spent three days in their tents, waiting for a break in the weather.Even a good friend may break a promise.The workers are allowed two 15-minute breaks.People can do jail time for breaking and entering.These stiff new shoes hurt my feet. I need to break them in.The waves are breaking on the shore.The officer cut me a break and let me off with a warning.The basketball player has a really fast break on the court. How to Remember the Difference If you can remember that the word breakfast came from two words, meaning the meal that you eat to break your fast, you should be able to keep the meanings of the two words separate in your memory. Practice Exercises The mechanic replaced the _____ linings and pads on my van.People shouldnt _____ the law whenever they feel unjustly treated.Dillingers prison _____ is the stuff of legend—and movies.If you _____ something in this shop, you have to pay for it. Answers to Practice Exercises The mechanic replaced the  brake  linings and pads on my van.People shouldnt  break  the law whenever they feel unjustly treated.Dillingers prison  break is the stuff of legend—and movies.If you  break  something in this shop, you have to pay for it. Sources Liberman, Anatoly. Break and Brake. Oxford University Press blog, 16 June 2010.

Advertising Should Be Done in an Ethical Way - 618 Words

Advertising is the indispensable way a brand promotes itself, but the imperative way to do this is in an ethical way. It is essential to reach out to the audience in a way, which doesn’t hurt their feelings or get to them in a negative way. When a commercial gets a negative review it eventually gets banned from being aired, as the viewers find it ‘offensive’ or have their very plausible reasons for it and moreover the main essence of the ad has vanished. Some commercials are banned for apparent reasons, while others are not very evident. Are these the reason an ad gets banned? How will the audiences taken in the message? This is not something one would think about while creating the ad as they would be unseen or overlooked upon. Censoring what the public sees, leads us to question how much of what we see, are they fact or fiction? It also might lead the audience to assume a wrong meaning, which wasn’t meant to be conveyed. It is simple, what one may see as humorous the other would find it offensive. Usually commercials are banned as they might contain some sexual content, which cannot be viewed by some group of audience, another reason might be due to religious or cultural reasons or due to the product itself, like the commercial for cigarettes are banned from being aired due to the obvious reason. Companies need to constantly engage of right and wrong in order to create catchy advertisements. Companies need to have a relentless check on the right and wrong, does andShow MoreRelatedBAN ON TOBACCO ADVERTISEMENT IN INDIA800 Words   |  4 PagesBAN ON TOBACCO ADVERTISEMENT IN INDIA In 2004 the government of India banned tobacco companies from advertising their products and sponsoring sports and cultural events. The objective was to discourage adolescents from consuming tobacco products as well as empower the government with the power to launch an anti tobacco program. . 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Comedy in Educating Rita Free Essays

Aristotle said that comedy is an imitation of inferior people’. How far do you think that this applies to the character of Rata in the play ‘Educating Rata? Educating Rata Is a play that uses the colloquialism of the mall protagonist, Rata, to create the comedy element for the audience when she Is being tutored by Frank, an untypical university lecturer who works In the setting of sass’s northern England. In interpreting the characteristics of Rata, it can be identified that comedy is indeed an imitation of inferior people as highlighted by Aristotle who seemed to signify the inferior of society as those who weren’t of royal or noble birth. We will write a custom essay sample on Comedy in Educating Rita or any similar topic only for you Order Now Including Rata, the two main protagonists of this play could be classed as inferior because of them not belonging where they should. As Frank is a middle class university lecturer, he should be considered a financially comfortable and sophisticated man due to his social class. Educated people of his social class were typically expected to visit the theatre and enjoy sports. They were also expected to watch the BBC, the comment ‘It’s all BBC with you Isn’t It? ‘ portrays Rite’s Idea of Franks class and the typical actively f his class. As Frank has a problem with alcoholism, he Sins the normal middle-class lecturer; he Is Instead used to expose the deterioration he sees within the education system of England at this time. Russell uses Franks alcoholism to bring out the comedy in the first act of the play. Franks alcoholism is humorous to the audience because of it being so unexpected due to his class and career. In Act One, Frank recites famous classical authors before finding his alcohol, Where the hell..? Eliot? No. ‘E’. ‘E’. Dickens. ‘ This portrays his apparent loathing for the education system by sing the literature on his bookshelf to hide his alcohol, but also shows the depth of his alcohol problem because of him having to conceal it. He does this by the mocking of classical literary works and he also mocks the students within the education system when discussing the window in his room, Frank says ‘l sometimes get an urge to throw something out of It†¦ A student usually. This portrays his distaste for his career and this problem separates him from the rest of his social class, It therefore classes him as someone who Is Inferior. He could also be considered Inferior because f his aversion to the education system and this causes him to again be different from a normal academic figure from sass’s England. Rite’s character has more than one dimension to the contemporary audience. Although the majority of the audience watching this play would have been middle class, they would admire Rata due to her level of determination to gain an education. This admiration could come from her being a female and the rise of feminism in the sass’s, the popularity of plays such as ‘Top Girls’ by Carry Churchill which had many feminist ideals within it could be linked to aspects of Rite’s character. Throughout the first act of the play the comedy elements come from Rite’s misinterpretations. This enhances her working class mind- set to the audience and gives them more of an analysis of the comedy within Rata, due to her Interpretations and how they differ from Frank. One of these misinterpretations Is when Frank shows her a picture on the wall that she observes by saying, ‘look at those its’, whereas Frank believes it to be beautiful piece of need for a choice within working class life. She is desperate to escape from the normal class of her social group and doesn’t feel like she belongs there. She goes against her husband to gain what she wants and consequently takes power over her own life, ‘he can burn all me books but he can’t burn what’s up here’ shows this to the audience. This choice she will gain separates her from what Aristotle considered inferior. As Rata progresses to better herself, she also progresses to become more like Frank and middle class, but by the end probably doesn’t belong there either, ‘I’m a freak signifies her opinion of herself. Rata will never belong in either class, as she is too educated for her own class but her lack of an ascribed status creates a difference between her and the middle class. This creates empathy from the audience as she has no real identity; she is inferior in both classes and will never be considered superior. The determination of Rata to progress beyond her own class now changes the mockery once used by the audience towards her character into awe and admiration. Rite’s lack of real identity is also signified as she changes her name to match that of an author before we meet her in Act One. She is borrowing someone else’s identity because her own identity is so confused by her not knowing where she belongs. Her choice of author to correct her working class name, ‘Rata Mae Brown’ also creates comedy and a mockery of her class because of this author not being renowned at all in terms of literary status. This again signifies her lack of belonging within the middle class. In Act Two, Frank himself mocks her for her lack of known identity, What is it now then? Virginia? Or Charlotte? Or Jane? Or Emily? This represents the breakdown of their relationship due to Rite’s new status. This significance of Rata having no identity could imply Rata is inferior in her own head, ‘I’m a freak, but is still not inferior to the audience. Elder Olson said that ‘comedy resides not in events but in the view taken of them’. This suggests that comedy isn’t created through the events that occur but in the audience’s perception of these events. This applies when Rata quits smoking, possibly to improve her health, whilst bettering her education. This shows us how serious her intent is on bettering her life and her determination for this and this makes us view her as being superior in terms of strength and determination. However, in Act Two, after she has gained an insight into academic education through summer school, Rata takes up smoking again, but due to her rise in self-confidence and class, it now seems like a sophisticated element of middle class life. Smoking no longer seems a habit of the working class, ‘She is wrapped in a large winter coat. She lights a cigarette’. Rite’s change in clothing and the cigarette portray the change in her. The audience’s perception of Rata has now changed and signifies her superiority to her former self. This indicates to me that she is not an inferior character in this play. As this play is set in the sass’s, the issues presented were more acceptable than they are to a modern day audience. One of these issues is the controlling relationship between Rata and her husband, Denny. Although we never actually meet Denny, the audience can infer his personality wrought Rite’s description. While Rata wants to gain an education, Denny wants to settle down and start a family, ‘l told him I’d only have a baby when I had choice’. To Rata, this ‘choice’ is all that matters, and with Denny controlling her, this choice is more limited than ever before. This type of relationship was not uncommon in the role, especially in working class British society. This means that an audience of that time would find this more socially acceptable, but looking at it from a current perspective, this would be considered wrong due to society being perceived as more equal now. This is also similar with the issue of Franks alcoholism, as this was more accepted then, now it is considered a social problem within society. The issues presented by Rata show her not to be an inferior character as she removes herself from her controlling marriage and her determination to gain a ‘choice’ culminates in success. Using a different viewpoint, I believe Rata completely goes against Aristotle theory of comedy being an imitation of inferior people. The characterization of Rata is not that of someone that is inferior, but is in fact someone who is elevated above the inferior but is not yet considered superior. Her willpower to improve herself does not follow that of someone who would be classed as inferior. The fact she is ‘on the pill again’ when her husband wants to settle down and start a family shows how independent and strong she is as a woman and she does not allow herself to be controlled. I think an audience at the time the play was written would have admired her need to take control of her own life, even though they would be largely middle class. At the time of the play being written, Margaret Thatcher had Just come into power and she spoke of attaining more than you were expected to achieve. I think Hess ideals of Margaret Thatcher may have inspired Wily Russell when creating the protagonist, Rata. Through analyzing Aristotle theory, I can deduct that the character of Rata is not inferior. In fact I think the determination shown by Rata in the play, leads me to believe that she would be considered superior to a contemporary audience as she elevates herself not only above her own class but also above the middle class through her necessity to better herself. She does not succumb to the traits classically portrayed by the middle class and therefore I feel that claiming her as inferior is not doing Rite’s emotion and character Justice. How to cite Comedy in Educating Rita, Papers

Capital budgeting free essay sample

Capital Budgeting Capital Budgeting is done because companies need to make Acceptance/rejection decisions for buying fixed assets etc. Features of fixed assets : Investments upfront and returns take a long time. Risk is long term Expenses are indivisible and lumpy Ex. If HUL wants to put up a synthetic detergent plant of 50 cr. Rs. - by spending 25 Cr. Rs. , the plant wont be operational at half the capacityS The Capex decisions are irreversible Projected PL : Less Sales Raw Materials Utilities Employee Cost Depreciation Sales and Distn. Repair and maintenance + Administrative Exp. Int. on Working capital Total Cost PBT Tax PAT PAT + Depreciation Non manufacturing Expenses x Cash outflow, Inflow: Cash outflow – Investment, Incremental working capital (as all the capacity won’t be utilised in some cases) Cash Inflow – Operating cash flow, Terminal cash inflow = Salvage value of fixed asset, recovery of Net working capital Numerical Prakash Steel – Refer to Excel Finished Goods costing – 1. Many corporations often calculate capital budgeting solutions using all three methods. However, each method often produces contradictory results. The net present value method is the most accurate valuation approach to capital budgeting issues (smallbusiness). If a corporation can discount the after tax cash flow by the weighted average cost of capital, managers can determine if the project will be profitable or not. The net present value method reveals exactly how profitable a project will be to the corporation versus the alternative methods (Chen, 2012). With the various evaluation methods, corporations can base the decisions for the future on the results of the evaluation. The net present value method takes the time value of money by discounting an investments future return to a present value (Chen, 2012). The thought behind the time value of money concept is that a dollar in hand today is worth more than the same dollar in the future. In capital budgeting decisions, the net present value discount is taken into consideration when the present value of the future return is compared with the present value of the cash outflows on any investment (Mason, 2011). If a corporation, such as Guillermo Furniture, is considering using the net present value method, the return on the investment would show clearly whether it is more than sufficient to increase the financial health of the corporation or not. Another preferred evaluation method is the internal rate of return. The internal rate of return is a discount rate that results from a net present value equal to zero (Mason, 2011). When the internal rate of return is higher than the weighted average cost of capital, it would be considered a profitable endeavor and thus should be pursued (Steven, 2010). A major advantage of the internal rate of return method is that it provides a benchmark for every project (Steven, 2010). This can allow a corporation to compare projects on the basis of the return on invested capital. For example, if Guillermo Furniture’s internal rate of return results higher than the cost of capital, it would be determined that the project is acceptable, and the corporation should move forward on the project. However, if the results are less than the cost of capital, the corporation should abort the project as it would hurt the financial health of the corporation. The final preferred evaluation method used by corporations is the payback period method. The payback period method reveals the amount of time it would take to recover the initial investment on a particular project (smallbusiness). Even though this method is considered preferred, it can result in disappointment for many corporations who value the results (Steven, 2010). The main reason is the results do not factor in the cash flow in its entirety from a certain project, which can skew the overall result of the return on the potential investment (Steven, 2010). When a corporation analyzes this method, it is determined that it results in a break even measure and only measures the economic life of the particular investment revolving around the payback period (Steven, 2010). This method is used mainly as a comparative measure for the net present value and the internal rate of return giving a time frame of recovering the initial investment. After considering the three preferred evaluation methods, it was determined that the net present value method would be the method of choice for the Guillermo Furniture scenario for a couple of reasons. First, the corporation cannot rely solely on the payback method because it does not take into account the entire cash flow for the project. After calculating how much time it would take to recover the initial investment, it was found that it would take more than 50 years, which is unrealistic for capital budgeting purposes. The focus shifted to the second preferred method of internal rate of return. The internal rate of return proved that the return on the investment would only yield 10%. The calculation was based on taking the total investment of $1,354,141. 21 and dividing it on the number of years the profit was expected to continue, which totaled $133,742. 20. The expected rate of return for the project had to be at least 12% for the project to be acceptable. Based on the net present value calculations and taking the required rate of return of 12%, the number of years the profit is expected to continue, which is 5, and the future annual cash flows amount of $26,748. 4, the present value of future cash flows equaled $96,422. 14. The net present value is measured by taking the investment outflow ($96,422. 14) minus the present value of future cash flows ($1,354,141. 21), which equals $1,257,719. 07. By dividing this amount by the investment outflow, the rate of return on investment yields 13%. Therefore, it would be recommended that Guillermo Furniture use the net present valu e method for this project as it would improve the financial health of the corporation.