Advertising Should Be Done in an Ethical Way - 618 Words

Advertising is the indispensable way a brand promotes itself, but the imperative way to do this is in an ethical way. It is essential to reach out to the audience in a way, which doesn’t hurt their feelings or get to them in a negative way. When a commercial gets a negative review it eventually gets banned from being aired, as the viewers find it ‘offensive’ or have their very plausible reasons for it and moreover the main essence of the ad has vanished. Some commercials are banned for apparent reasons, while others are not very evident. Are these the reason an ad gets banned? How will the audiences taken in the message? This is not something one would think about while creating the ad as they would be unseen or overlooked upon. Censoring what the public sees, leads us to question how much of what we see, are they fact or fiction? It also might lead the audience to assume a wrong meaning, which wasn’t meant to be conveyed. It is simple, what one may see as humorous the other would find it offensive. Usually commercials are banned as they might contain some sexual content, which cannot be viewed by some group of audience, another reason might be due to religious or cultural reasons or due to the product itself, like the commercial for cigarettes are banned from being aired due to the obvious reason. Companies need to constantly engage of right and wrong in order to create catchy advertisements. Companies need to have a relentless check on the right and wrong, does andShow MoreRelatedBAN ON TOBACCO ADVERTISEMENT IN INDIA800 Words   |  4 PagesBAN ON TOBACCO ADVERTISEMENT IN INDIA In 2004 the government of India banned tobacco companies from advertising their products and sponsoring sports and cultural events. The objective was to discourage adolescents from consuming tobacco products as well as empower the government with the power to launch an anti tobacco program. . 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